Sourced 300 feet beneath the surface in a pristine, remote region of the Canadian Rockies—just west of Mount Robson—JOY is a naturally occurring artesian spring water drawn from land protected by surrounding National and Provincial parks. Mount Robson, depicted on our label, stands as a symbol of the purity, strength, and scale of the environment that safeguards this water.

This region, renowned for its abundant snowfall and rainfall, serves as Nature’s own filtration system—producing water that is exceptionally vital, fresh, and pure.

JOY is naturally mineralized at 89 ppm, offering a gentle, bioavailable mineral profile that supports true hydration and cellular health:

• Calcium: 22 mg/L

• Magnesium: 16 mg/L

• Potassium: 1 mg/L

JOY is never chemically treated and contains no PFAS, no nanoplastics, and no heavy metals— just clean, living water emerging naturally under artesian pressure.

For added assurance, the spring site has been tested monthly by the Canadian Food Inspection Agency (CFIA) since 1986, when the spring was first tapped—ensuring consistent purity, safety, and integrity for nearly four decades.

JOY is vital, fresh, living water—protected at the source, verified over time, and packaged with its natural integrity intact.

Because hydration isn’t just about drinking water - It’s about trusting where it comes from.

Experience JOY.

Water in its purest, freshest form.